Based on existing research we learned that users joined ClassPass looking for variety and savings regarding their fitness routine. To be able to provide that during their first-time experience we ask users to define their goals. With the new profile information we were able to personalize studio recommendations and call out relevant promos right from the start.
Prior to launching the new schedule listing, users could only see one day at a time. This meant users often had to tap multiple days to find the first available class. The new infinite-scroll listing increased CTR with 5%.