Booking Inspiration

ClassPass · Design Lead · 2021

Personalized recommendations

I designed a system that allows customers to tell ClassPass what their goals and interests are so that after signing up the app can immediately recommend relevant businesses on the Home tab. The system includes both a flexible and straightforward survey framework and a presentation framework to present the results in a familiar way. I worked with the marketing design team to include an intro animation that gives a sense of variety on the platform.

Social recommendations

When customers connect with friends on ClassPass their recommendations on the Home tab will include their friends' activity. This includes recently favorited places, booked classes, etc. We've heard several times during interviews that seeing a friend visit a business is one of the most convincing reasons to try out a new business on ClassPass. The UI framework was designed for experimentation and was closely monitored as we tried different event sources.