At the start of a product idea the designer uses wireframes, mockups and prototypes to get feedback as fast as possible. Balancing the amount of time spent creating these temporary assets and reducing misinterpretation is key.
Tools like Illustrator give the designer the flexibility to experiment and draw without being forced to think about technical constraints early in the process. It's great for quickly outputting static mockups, though Illustrator does not have great tools built-in to express interactions or different states in the product.
This article explains how you can quickly go from Illustrator to an interactive clickable prototype in the browser without the need for a developer, without writing HTML, in about 10 minutes.Read more